Brand Compliance and Enforcement

1. Purpose of this Manual

This Brand Compliance & Enforcement Manual establishes mandatory rules governing how the EFG-HUB brand is represented, used, and protected worldwide.

The purpose is to:

1. Protect brand integrity and reputation
2. Ensure consistency across all markets
3. Prevent misuse or misrepresentation
4. Define authority and enforcement

Note: Compliance with this manual is mandatory.

2. Scope of Application

This manual applies to ALL stakeholders:

1. Founder & Board Members
2. Executives & Management
3. Employees
4. Freelancers
5. Partners & Affiliates
6. Agents & Representatives
7. Media Collaborators & Influencers
8. Contractors & Third Parties

No stakeholder is exempt.

3. Brand Ownership & Authority

3.1 Brand Ownership

EFG-HUB, including its name, logos, systems, and materials, is protected intellectual property.

3.2 Brand Authority

Ultimate authority rests with:

4. Official Brand Identity

4.1 Legal & Ethical Position

1. Non-political
2. Non-religious
3. Compliance-driven
4. Professional & Corporate
5. Globally Inclusive

4.2 The 8-Division Ecosystem

1. EFG Afro Market Portal
2. EFG Corporate Services Provider
3. EFG Institute
4. EFG Vision
5. EFG NextGen AI & Cybersecurity
6. EFG Technical & Facility Management
7. EFG Advanced Vehicle Technology
8. EFG Logistics – Supply Chain

4.3 Non-Racism & Equality Policy

EFG-HUB maintains zero tolerance for racism, discrimination, or hate speech.

5. Brand Representation Rules

All communications must be accurate, verifiable, and professional.

PROHIBITED: False claims, guaranteed profits, or misleading language.

6. Freelancers, Models & Hosts

Freelancers are independent collaborators and may not represent corporate decisions.

7. Partners & Agents

Partners must operate strictly within approved agreements.

8. Digital & Social Media Compliance

Only approved channels may publish official announcements.

9. Strictly Prohibited Actions

1. Fraud or misrepresentation
2. Unauthorized fundraising
3. False investment promises
4. Brand impersonation
5. Discrimination or hate speech